One Line Through the Whole Chain.
Throughline is the relationship platform for distributors, manufacturers’ reps, and the vendors behind them. Every relationship, opportunity, and follow‑up, from vendor to end user, held in one continuous line.
Built from inside the industry, alongside the people who live this work. Running live in the field today.
Latest on the timeline
- Update
- sent the revised quote, remind me friday
- Reminder
- 2026-07-17
A Job Is Never Just Two Companies.
There’s the manufacturer behind the product, the rep who champions it, the distributor who quotes it, the contractor who buys it, and the owner it’s really for. Each of those relationships carries part of the job, and today that record lives in inboxes, spreadsheets, and memory. When a rep leaves or a thread goes quiet, the line breaks. The job doesn’t die; it gets dropped.
In a different seat entirely? If your work runs on relationships between companies and people in the field, tell us what you run.
The product
The Loop That Keeps the Line.
Four moves you make, over and over: capture what happened, put it on the right job, connect every party on the chain, follow it through. Then a fifth move you don’t make: the platform watches the whole board.
Capture Where the Work Already Happens.
Your reps live in email, so that’s where Throughline starts. File an email to a job from inside Outlook, or forward it to your team’s capture address. Attachments, participants, and context come along.
- File from Outlook, or forward email in from anywhere
- Scan a business card or a handwritten page in the app
- No copy-paste, no “I’ll log it later”
to Alex Morgan · 2:47 PM
Captures land in a review queue: a signed-in teammate accepts each one onto the job, edits the filing, or dismisses it. Nothing becomes record truth on its own.
Connected to the Chain, Not Just a Contact.
Every organization sits in its real position: the vendors behind you, the customers in front of you, the end users beyond them. So “who do we know there, and through whom?” always has an answer.
- Vendors, customers, and end users as first-class parties
- Branch-level relationships, the way distribution actually works
- Every job shows its full party line
Known contact
In the chain
Open opportunity
Log a company update
Follow Every Opportunity Through.
Leads move to opportunities and projects with their whole history attached. Tasks and follow‑ups carry owners and due dates, and team visibility means anyone can pick up the line.
The Fifth Move Is the Platform’s.
Every job and every relationship carries a sense of when it should move next. A quote sits unanswered, a bid day closes in, a qualified lead stalls, a good account goes quiet: the person who owns it hears about it. Not a report you pull. A short list that finds you.
- Stage-aware chases: each stage knows how long is too long
- Cooling relationships flagged while a call can still fix it
- Watched accounts: a customer posts an event, their rep hears about it
Where a CRM Sees a Contact List, Throughline Sees the Chain.
A CRM models your pipeline: your contacts, your stages, your notes. A job in this industry runs through a manufacturer, a rep, a distributor, a contractor, and an owner, and the relationships between those parties are the business. Throughline models that chain directly. It’s not a CRM with extra fields; it’s a different shape, matched to yours.
And the record keeps itself honest: your stages and your words on the boards, reminders that keep their word, one company on one record, and the whole team’s book at a glance for managers.
That record, from vendor to end user and first call to reorder, is the through‑line. It’s what we keep.
Seam · The AI Assistant
Tell Seam. It’s Logged.
Leaving the jobsite? One sentence: the note, the reminder, the stage move. Seam shows what it’s about to write. Then it’s on the record.
Seam is Throughline’s built-in AI assistant. Log updates, set reminders, move stages, create leads, typed or spoken from the truck, the counter, or the desk. Ask what you’d otherwise dig for: what’s due today, brief me before I walk in, what’s the story on this job. Answers come from the record and cite the exact notes they drew on.
Recap a Job.
Ask for the story so far; Seam answers from the record and cites the notes.
Undo in One Tap.
Logged the wrong thing? An undo chip sits right under the confirmation.
Quote to Line Items.
A vendor’s PDF becomes a clean table for review. Your math stays yours.
Draft to Send, by You.
Seam drafts the chase email; you copy it into Outlook and own the send.
Seam is AI where AI helps and rules where rules are safer. It acts as the signed-in rep, sees only what that rep can see, and writes nothing without the rep’s confirmation.
Security & trust
Straight Answers About Security.
Throughline holds your company’s commercial record, so you should ask hard questions. Here’s how the platform is built to deserve them.
Designed for Companies That Answer to Someone.
Throughline is built for real companies with real obligations to customers, principals, and auditors. That shapes the platform: explicit roles, confirmed records, and operational discipline over growth-at-all-costs shortcuts.
Controls Include:
- Role-based access: admins, management, and team members see and do different things
- Employee lifecycle management: access ends when a person’s role does
- Per-job visibility controls for sensitive work
- Multi-factor authentication (authenticator app) for admin and management sign-in
- Generated sign-in keys with rotation that ends old sessions immediately
- Login rate-limiting at the edge
No Silent Writes.
Captures don’t become CRM truth on their own. A signed-in teammate has to accept the filing. That’s a control, not a suggestion.
Where Your Data Lives.
Throughline runs on established cloud infrastructure with encryption in transit and at rest. Tenant data is logically separated per customer. Automated daily backups are retained on a rolling basis. Data-location options and subprocessors are available on request.
Getting started
No IT Project Required.
Your Book Goes In With You.
Spreadsheets, inboxes, and your sales history are the starting point. We load your book together; nothing gets retyped by hand.
Your Team Captures From Day One.
The Outlook add-in and the capture address take minutes to set up, and the app runs in the browser, at the desk or in the truck.
You Work With the Builders.
Setup, training, and support come from the people who build Throughline, not a ticket queue.
Request a demo
See Throughline on Your Business.
Tell us where you sit in the chain and we’ll walk you through Throughline the way your team would actually use it.
Thanks. We’ll get back to you within one business day.
Questions in the meantime: hello@getthroughline.io
What to Expect
- A reply within one business day.
- A 30-minute walkthrough with the people who build Throughline.
- Your scenarios, not a canned deck.